E-Commerce in Brazil Market Players Analysis¶
Products and Services¶
This report provides an analysis of the top 10 players in the Brazilian e-commerce market based on the provided data, detailing their main products and services and evaluating available information on their volume and revenue trends in 2024 and 2025.
- Mercado Livre: As Latin America's leading e-commerce and fintech platform, Mercado Livre's core offerings include a vast marketplace connecting buyers and sellers across numerous product categories. Complementing this is their strong fintech arm, Mercado Pago, providing digital payment solutions. The company also invests heavily in logistics through Mercado Envios to improve delivery times. Brazil is its primary market and a significant focus for investment, with over R$ 23 billion allocated for 2024.
- Shopee: An Asian e-commerce giant, Shopee operates a marketplace that brings together international and local sellers, offering a wide variety of products often characterized by aggressive pricing and promotions. Their strategy in Brazil involves expanding fulfillment centers and supporting local sellers.
- Magazine Luiza (Magalu): A prominent Brazilian retailer, Magalu operates a multicanal ecosystem that integrates physical stores with a robust e-commerce platform and a marketplace. Their product range is broad, including electronics, furniture, fashion, and more, also encompassing brands like Netshoes and Kabum. Magalu is focused on digital transformation, logistics, and ecosystem expansion.
- Amazon Brasil: The Brazilian subsidiary of the global e-commerce and cloud computing leader, Amazon Brasil offers a wide selection of products through its e-commerce platform. Amazon Web Services (AWS) also represents a significant part of its business in Brazil. Amazon continuously invests in expanding its operations and service offerings in the country.
- Shein: Primarily known as a fast fashion online retailer, Shein specializes in apparel and accessories but has been broadening its product categories. The company is increasing its localization efforts in Brazil by integrating local sellers onto its platform.
- Americanas: A Brazilian retail company with a notable online presence, Americanas operates both physical stores and an e-commerce platform offering a wide array of products. The company is currently undergoing a judicial recovery process and is focused on improving profitability and integrating its physical and digital channels.
- AliExpress: Operated by Alibaba Group, AliExpress is a global online marketplace connecting international sellers to Brazilian consumers, particularly strong in the imports sector. They are actively partnering with local logistics providers to enhance delivery speeds.
- Casas Bahia: A Brazilian retail chain part of the Via group (now focused on the Casas Bahia brand), Casas Bahia has a large network of physical stores and an e-commerce platform. Their main products include electronics, furniture, and appliances. The company is implementing a transformation plan aimed at improving operational efficiency and profitability.
- Temu: A relatively new entrant to the Brazilian market, Temu is an online marketplace that has rapidly gained popularity by offering a wide variety of products at very competitive prices, similar to other cross-border platforms.
- Lojas Renner: One of Brazil's largest fashion retailers, Lojas Renner operates department stores focusing on fashion and lifestyle products, complemented by an established online store as part of its omnichannel strategy.
Comparative Table: Volume and Revenue Growth/Decline (2024-2025)¶
| Player Name | Main Products/Services | Volume Trend (2024-2025) | Revenue Trend (2024-2025) |
|---|---|---|---|
| Mercado Livre | Marketplace, Fintech, Logistics | Growth (Global GMV US$ 11.4 billion in Q1 2024, significant Brazil growth, high visits) | Growth (Record net income US$ 639 million in Q4 2024, US$ 4.3 billion profit in Q1 2024 report) |
| Shopee | Marketplace (wide variety), Promotions | Growth (Doubled sales volume in Brazil in 2024 to R$ 60 billion, high visits) | Growth (R$ 60 billion in sales volume in Brazil in 2024, first annual profit globally since IPO) |
| Magazine Luiza | Multichannel Retail (electronics, furniture, etc.) | Growth (Total sales R$ 65 billion in 2024, online sales > R$ 46 billion) | Growth (Total sales R$ 65 billion in 2024, net income R$ 448.7 million in 2024) |
| Amazon Brasil | E-commerce (wide variety), AWS | Growth (Solid retail results in Brazil 2024, 197.36 million visits in March 2025) | Growth (R$ 75.56 billion in retail sales in Brazil in 2024, global net sales US$ 638 billion in 2024) |
| Shein | Fast Fashion, Apparel, Accessories | Growth (Estimated GMV of R$ 15 billion in Brazil in 2023, high visits and users) | Trend less clear (Global revenue expected US$ 50 billion in 2024, but global profit decline reported) |
| Americanas | Retail (physical & online) | Decline (Significant digital GMV decline in Q4 2024, lower e-commerce visit ranking) | Decline (Net loss R$ 586 million in Q4 2024, R$ 1.4 billion net loss in H1 2024, judicial recovery context) |
| AliExpress | Online Marketplace (imports) | Growth (Brazil is a top 5 market, logistics partnerships) | Growth (Brazil is a top 5 largest market globally by revenue) |
| Casas Bahia | Retail (electronics, furniture, appliances) | Mixed (Physical retail GMV grew in Q3 2024, variations in visits) | Decline (Net loss R$ 452 million in Q4 2024, R$ 976 million net loss full year 2024) |
| Temu | Online Marketplace (wide variety, low prices) | Significant Growth (Rapid increase in visits since May 2024, surpassing competitors) | Not specified in provided snippets. |
| Lojas Renner | Fashion, Lifestyle Retail | Not specified in provided snippets for 2024/2025 e-commerce volume. | Not specified in provided snippets for 2024/2025 e-commerce revenue. |
References¶
- Brazil's E-commerce Boom: MercadoLibre Dominates. (2024, July 21). Retrieved from https://www.businesswire.com/news/home/20240721046929/en/Brazils-E-commerce-Boom-MercadoLibre-Dominates
- Amazon fecha 2024 com alta de 7% nas vendas do varejo - E-Commerce Brasil. (2025, February 13). Retrieved from https://ecommercenews.com.br/noticias/resultados/amazon-fecha-2024-com-alta-de-7-nas-vendas-do-varejo/
- Magalu: lucro sobe 39% no 4T, a R$ 295 mi; varejista projeta expansão de margens. (2025, March 13). Retrieved from https://www.suno.com.br/noticias/magalu-lucro-sobe-39-no-4t-a-r-295-mi/
- Shopee 2025: Gigante asiática dispara no Brasil. - Universidade Marketplaces. (2025, February 13). Retrieved from https://universidademarketplaces.com.br/shopee-2025-gigante-asiatica-dispara-no-brasil/
- Magazine Luiza (MGLU3): lucro líquido do 4º tri tem alta anual de 38,9%. O que impulsionou o resultado? - E-Investidor. (2025, March 13). Retrieved from https://einvestidor.estadao.com.br/mercado/magazine-luiza-mglu3-lucro-4-tri-2024/
- Shein eleva preços de produtos antes de abrir capital e deve faturar R$ 270 bilhões em 2024 - Notícias R7. (2024, June 13). Retrieved from https://noticias.r7.com/economia/shein-eleva-precos-de-produtos-antes-de-abrir-capital-e-deve-faturar-r-270-bilhoes-em-2024-13062024
- Shopee dobra vendas no Brasil e atinge R$ 60 bi em 2024 - Poder360. (2025, February 04). Retrieved from https://www.poder360.com.br/economia/shopee-dobra-vendas-no-brasil-e-atinge-r-60-bi-em-2024/
- Ações da Americanas despencam mais de 20% após divulgação de balanço. (2025, March 27). Retrieved from https://valorinveste.globo.com/mercados/acoes/noticia/2025/03/27/acoes-da-americanas-despencam-mais-de-20percent-apos-divulgacao-de-balanco.ghtml
- Brazil eCommerce Market: Top Stores, Revenue & Market Trends - ECDB. (2024, June 20). Retrieved from https://ecommercedb.com/markets/br/all
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- Americanas reverte prejuízo e fecha 2024 com lucro de 8,3 bilhões de reais - VEJA. (2025, March 27). Retrieved from https://veja.abril.com.br/economia/americanas-reverte-prejuizo-e-fecha-2024-com-lucro-de-83-bilhoes-de-reais
- Americanas (AMER3) reverte prejuízo e lucra R$ 10,28 bilhões no terceiro trimestre. (2024, November 13). Retrieved from https://www.infomoney.com.br/negocios/americanas-amer3-reverte-prejuizo-e-lucra-r-1028-bilhoes-no-terceiro-trimestre/
- Magazine Luiza (MGLU3): Lucro salta 37% e atinge R$ 139 milhões no 4T24; CFO vê empresa blindada da Selic - Money Times. (2025, March 13). Retrieved from https://www.moneytimes.com.br/magazine-luiza-mglu3-lucro-salta-37-e-atinge-r-139-milhoes-no-4t24-cfo-ve-empresa-blindada-da-selic/
- Vendas totais do Magazine Luiza crescem 3% no 4° trimestre de 2024 - SAFRAS & Mercado. (2025, March 14). Retrieved from https://www.safras.com.br/vendas-totais-do-magazine-luiza-crescem-3-no-4-trimestre-de-2024/
- Casas Bahia tem prejuízo 50% menor no 4º tri - CNN Brasil. (2025, March 13). Retrieved from https://www.cnnbrasil.com.br/economia/casas-bahia-tem-prejuizo-50-menor-no-4-tri/
- Dona da Shopee entrega primeiro lucro anual desde IPO, com Brasil bem na foto. (2024, March 04). Retrieved from https://valor.globo.com/empresas/noticia/2024/03/04/dona-da-shopee-entrega-primeiro-lucro-anual-desde-ipo-com-brasil-bem-na-foto.ghtml
- Mercado Livre registra lucro líquido de US$ 4,3 bilhões no primeiro trimestre de 2024 - FashionNetwork Brasil. (2024, May 09). Retrieved from https://br.fashionnetwork.com/news/Mercado-livre-registra-lucro-liquido-de-us-4-3-bilhoes-no-primeiro-trimestre-de-2024,1630919.html
- Vendas totais do Magalu somam R$ 65 bilhões em 2024, com crescimento de 4%. (2025, March 14). Retrieved from https://newtrade.com.br/varejo/vendas-totais-do-magalu-somam-r-65-bilhoes-em-2024-com-crescimento-de-4/#:~:text=As%20vendas%20totais%20do%20Magazine,%2C7%20bilh%C3%B5es%20no%204%C2%BA%20trimestre.
- Americanas (AMER3) tem prejuízo líquido de R$ 1,4 bi no 1º semestre de 2024 - InfoMoney. (2024, August 14). Retrieved from https://www.infomoney.com.br/negocios/americanas-amer3-tem-prejuizo-liquido-de-r-14-bi-no-1-semestre-de-2024/
- ALERTA DE MERCADO: Shopee dobra vendas no Brasil em 2024 e atinge R$ 60 bilhões. (2025, February 04). Retrieved from https://mercadoeconsumo.com.br/2025/02/04/alerta-de-mercado-shopee-dobra-vendas-no-brasil-em-2024-e-atinge-r-60-bilhoes/
- Mercado Livre, Shopee e Amazon fecham 2024 como principais e-commerces do Brasil - E-Commerce Brasil. (2025, January 23). Retrieved from https://ecommercenews.com.br/noticias/visitas/mercado-livre-shopee-e-amazon-fecham-2024-como-principais-e-commerces-do-brasil/
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- Amazon Registra Crescimento Acelerado em 2024. - Universidade Marketplaces. (2025, February 18). Retrieved from https://universidademarketplaces.com.br/amazon-registra-crescimento-acelerado-em-2024/
- Amazon dobra lucro no 4º trimestre de 2024 para US$ 20 bilhões - Poder360. (2025, February 06). Retrieved from https://www.poder360.com.br/economia/amazon-dobra-lucro-no-4o-trimestre-de-2024-para-us-20-bilhoes/
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- Depois de lucro 'milagroso' no 2T24, Casas Bahia (BHIA3) volta ao prejuízo no 3T24 — e não foi por causa das lojas físicas - Seu Dinheiro. (2024, November 14). Retrieved from https://www.seudinheiro.com/2024/balancos/casas-bahia-bhia3-prejuizo-3t24-varejo-online-fisica-e-comercio/
- Casas Bahia (BHIA3) | Resultado 4T24: Risco sacado volta a acelerar! | Genial Analisa. (2025, March 13). Retrieved from https://analisa.genialinvestimentos.com.br/casas-bahia-bhia3-resultado-4t24/
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- Shopee em 2025: Por Que Ela Superou o AliExpress e Virou a Melhor Opção de Compra no Brasil - Promotop. (2025, April 28). Retrieved from https://promotop.com.br/shopee-em-2025/
- O crescimento do e-commerce em 2025 e como grandes players estão utilizando a inteligência artificial para ampliar vendas. - Alpha Centro. (2025, February 24). Retrieved from https://alphacentro.com.br/o-crescimento-do-e-commerce-em-2025-e-como-grandes-players-estao-utilizando-a-inteligencia-artificial-para-ampliar-vendas/
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- AliExpress ultrapassa Shein e se torna líder do setor de importados - Giro News. (2024, July 24). Retrieved from https://www.gironews.com/noticia/aliexpress-ultrapassa-shein-e-se-torna-lider-do-setor-de-importados-38980/
- Dona da Shopee entrega primeiro lucro anual desde IPO, com Brasil bem na foto. (2024, March 04). Retrieved from https://valor.globo.com/empresas/noticia/2024/03/04/dona-da-shopee-entrega-primeiro-lucro-anual-desde-ipo-com-brasil-bem-na-foto.ghtml
- Mercado Livre lucra US$ 397 milhões no 3T24, resultado abaixo esperado - InfoMoney. (2024, November 06). Retrieved from https://www.infomoney.com.br/negocios/mercado-livre-lucra-us-397-milhoes-no-3t24-resultado-abaixo-esperado/
- Shopee alcança R$ 60 bilhões em vendas no Brasil e se torna a segunda maior plataforma. (2025, February 04). Retrieved from https://mercadoeconsumo.com.br/2025/02/04/shopee-alcanca-r-60-bilhoes-em-vendas-no-brasil-e-se-torna-a-segunda-maior-plataforma/
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- Shopee e Shein faturam juntas R$ 35 bilhões no Brasil. Retrieved from https://www.poder360.com.br/economia/shopee-e-shein-faturam-juntas-r-35-bilhoes-no-brasil/
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